On behalf of PXP Studios, we worked with Sour Patch Kids and Trident to create a lively 3D animation for their TikTok live digital ad campaign.

The goal was to promote their jacket campaign, where fans could vote for a design to be produced and given away.

We then rigged the model to ensure fluid and expressive movements, combining motion capture and hand animation techniques. Additionally, we designed and textured various jacket options, capturing the aesthetic of Sour Patch Kids. The result was a animation that engaged viewers in the live voting process and generated excitement for the limited edition jacket release.