UNDFTD x Nike

client: Undftd x nike / project: digital ad campaign / tools used: cinema 4d, houdini, octane, after effects

Our team had the pleasure of working on the UNDFTD x Nike project, a collaboration between the two iconic brands that resulted in a limited-edition Air Force 1 shoe. Our goal was to create a series of teasers that would generate buzz around the upcoming release.

Using a combination of Houdini, Cinema 4D, Octane, After Effects, and Photoshop, our team created a series of CG environments that perfectly matched the color scheme of each respective shoe. The shoes were showcased in these environments, teasing the upcoming release.

In addition to the teasers, we also created promotional images that featured the shoe and brand logos as diamond chains, inspired by the fashion sense of Nigo and his jewelry. All the CG jewelry was created individually in Cinema 4D and then composited in Photoshop to create the final promotional images.