client: cartier / project: digital ad campaign / tools used: cinema 4d, blender, zbrush, octane / with: blunt action
In collaboration with Cartier, Matte Projects, and Blunt Action, our team had the honor of designing, animating, and editing the visual story of Cartier's iconic historic brooch, originally designed in 1926. The brooch was featured in a digital in-store activation at the Cartier Mansion located in New York City.
Using a combination of handcrafted illustrations, collage motifs, and hyper-realistic 3D renders, our team created a stunning visual narrative that took the audience through the brooch's evolution over time. The final product was showcased across four 4K screens, allowing viewers to fully appreciate the intricacy and timeless beauty of the piece.
To bring this project to life, our team utilized a range of advanced digital tools including Cinema 4D, Blender, ZBrush, and Octane. These tools allowed us to create an unparalleled level of detail and realism in the visuals, bringing the brooch's design to life in a way that is both captivating and unforgettable.
The end result is a visual experience that transcends time and design, showcasing Cartier's iconic brooch in a way that is both timeless and modern. Our team is proud to have been a part of such a prestigious project, and we are grateful for the opportunity to have worked with Cartier, Matte Projects, and Blunt Action to create something truly special.
